Bionike flies together with the italian butterflies
To celebrate its 60th anniversary, BioNike flies together with the
italian butterflies, and
becomes official
sponsor of the national rhythmic gymnastics team.
it is our way to celebrate a history of excellence and continuous research, because the purest beauty, for us, is
a true form of art.
From a choreography never attempted as from an idea never explored before, from the passion that is put in every step and in every new formula, excellence is born: in rhythmic gymnastics as in cosmetics, it is talent, commitment and constant dedication that make the difference. Thus the elegance of an artistic gesture, like the perfect harmony of the ingredients, generate authentic beauty and extraordinary performance.
THE VALUES WE SHARE
DETERMINATION
EXCELLENCE
PASSION
TEAM WORK
COMMITMENT
SENSITIVE SKIN IS REBORN MORE BEAUTIFUL EVERY DAY
The athletes of the Italian National Rhythmic Gymnastics Team, known as "The Butterflies", are the protagonists of a great BioNike campaign that transmits the perfect harmony of our Defence Color: a make-up as light and delicate as a flutter of wings, but with an extraordinarily performing and effective result. So the skin, as free as the flight of a butterfly, is reborn every day and vibrates with pure beauty.
The Butterflies have interpreted the values that BioNike shares with Rhythmic Gymnastics through an exciting collection of artistic photos. With their talent and elegance, they have created surprising compositions inspired by the textures of our best-loved dermocosmetic products
A perfect gesture can become art.
A precise movement has no smudge.
Behind the passion lies the deepest beauty.
Excellence can also be enclosed in a single artistic gesture.
The perfect combination of: beauty, elegance and harmony.
Art is a body that draws harmonic forms.
I will be as light as the flight of a butterfly.
A succession of moments of pure magic make the exercises of the gymnasts unforgettable.
The team always protects you, before, during and after the performance.
Behind the constant commitment lies true passion.
Being determined means never losing sight of the goal.
Freedom is doing what makes us happy.
SPECIAL CONTENTS
Don't miss all the behind the scenes that led to this exciting campaign
