Bionike flies together with the italian butterflies

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To celebrate its 60th anniversary, BioNike flies together with the italian butterflies, and becomes official sponsor of the national rhythmic gymnastics team.
it is our way to celebrate a history of excellence and continuous research, because the purest beauty, for us, is a true form of art.
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From a choreography never attempted as from an idea never explored before, from the passion that is put in every step and in every new formula, excellence is born: in rhythmic gymnastics as in cosmetics, it is talent, commitment and constant dedication that make the difference. Thus the elegance of an artistic gesture, like the perfect harmony of the ingredients, generate authentic beauty and extraordinary performance.

THE VALUES WE SHARE

SENSITIVE SKIN IS REBORN MORE BEAUTIFUL EVERY DAY

The athletes of the Italian National Rhythmic Gymnastics Team, known as "The Butterflies", are the protagonists of a great BioNike campaign that transmits the perfect harmony of our Defence Color: a make-up as light and delicate as a flutter of wings, but with an extraordinarily performing and effective result. So the skin, as free as the flight of a butterfly, is reborn every day and vibrates with pure beauty.
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The Butterflies have interpreted the values that BioNike shares with Rhythmic Gymnastics through an exciting collection of artistic photos. With their talent and elegance, they have created surprising compositions inspired by the textures of our best-loved dermocosmetic products

SPECIAL CONTENTS

Don't miss all the behind the scenes that led to this exciting campaign
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