To us, true beauty is about Emotions. It is something you feel, both on your skin and deep inside you, something you can share with others. In these terms, we believe true beauty is about Art.
We support Art in all its many forms, since we believe Art has endless ways of being expressed and defined.
Since 2011, we have decided to
celebrate the affinity art has with beauty by sponsoring a number of important art exhibitions, restoration of works of art and the activities of major Italian theatres and opera houses:
- 2011-2012: Restoration of the Annunciation by Alesso Baldovinetti, now exhibited at the Uffizi Gallery museums in Florence
- 2013: Sponsorship of the Titian exhibition at the Scuderie del Quirinale museum in Rome
- 2014: Sponsorship of the Frida Kahlo exhibition at the Scuderie del Quirinale museum in Rome
- 2015: Sponsorship of the Amedeo Modigliani exhibition at the Palazzo Blu in Pisa and the Matisse exhibition at the Scuderie del Quirinale museum in Rome
- Since 2015 to date: BioNike has sponsored the Scala of Milano opera theatre, the Teatro Comunale in Bologna, the Teatro Regio in Torino, the Opera theatre in Roma, the Bellini theatre and the Stabile theatre in Naples and the Pompeii Theatrum Mundi in Pompei
In 2019, we happened to attend a performance by the Italian national Rhythmic Gymnastics athletes. We were stunned by the grace of their act, truly a work of art in motion. We were deeply touched by the constancy and passion these young women put in their performances, devoting hours of training every day to perfect such an extraordinary discipline and offer us authentic beauty.
We are a brand that recognises and celebrates talent, striving for excellence, the display of beauty so pure that becomes a true art form. For these reasons, from 2019 to 2022, we decided to support these incredible gymnasts (known as the “Italian Butterflies”) by being the Official Sponsor of the Italian National Rhythmic Gymnastics Team, as well as the Beauty Partner of the Italian Gymnastics Federation (2020-2021).
The values that BioNike and such a challenging artistic and sports discipline share are many: the persistence and determination that drive the Rhythmic Gymnastics athletes is comparable to the tenacity and ambition that guides BioNike in meeting greater and more demanding objectives. Watching these amazing gymnasts gracefully bounce and fly through the air reminds us all the time of the passion and commitment that we need to put into our work every day. Thanks to continuous research and development work, the BioNike Laboratories strive to perfect our dermocosmetic products all the time by using state-of-the-art technology, just like athletes strive to reach perfection in their performance through hard work, training and strong willpower.